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©2019 Sarah Jamieson.

The Canny Goat

The Canny Goat is an independent coffee house based on Monk Street in Newcastle, City Centre.

Why the Canny Goat?

 

Legend has it that coffee was discovered by goats! Their herder noticed that when his goats ate the berries in the field they became hyper, dancing, leaping and refusing to sleep. Their herder took the berrys to a monk who roasted the berries and turned 

 

When bringing the goat to life we couldn't resist adding in some cheeky Geordie character to give a nod to it's Newcastle location.

The brand identity is built to be flexible and playful, using bold and contrasting colours.

 

To bring the brand story to life I created a hand-drawn illustration that is used throughout the branding with fur strokes as an additional playful element. 

 

 Legend has it that coffee was discovered by goats. They ate the berries in the field and became hyper, dancing, leaping and refusing to sleep... What a canny goat! '

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